The simultaneous translation process for market research consists of real-time oral interpretation of discussions, such as focus groups or interviews, preserving the naturalness of interactions between participants speaking different languages.

• Main Steps

Interpreters receive prior briefing and research materials, positioning themselves in booths, side-by-side with the interviewee or remotely to listen to participants via dedicated audio. They simultaneously translate the dialogue into separate channels, allowing foreign respondents to interact without interruption, with full recording for later analysis. Rotating teams ensure accuracy in long sessions, focusing on cultural nuances and industry terminology.

• Technical Requirements

Platforms like Zoom or specialized research platforms (e.g., Discuss.io) with isolated audio channels, professional headphones, and strict NDAs for the confidentiality of strategic data. Preparation includes connection testing and advance research on the product or brand.

• Advantages

It maintains spontaneous reactions in qualitative or quantitative studies, reduces logistical costs, and enables global research with precise cultural insights for multinational companies.